Introducing A Not So Ordinary Brand

Inspired by the European riviera luxury lifestyle, San Azuro is a scandinavian premium fashion label. The brand came about with a vision of being more than a clothing brand through combining street fashion and vacation wear with first class experiences.

Our garments are a way to embody a lifestyle of refined luxury, life enthusiasm & simplicity. While the exclusive experiences are our way of bringing together a community living to make each day greater than the one before.

The vision is clear, to build more than a brand.

The Lifestyle

Cocktails, Saxophones & Nostalgia.

While representing a luxurious way of life, San Azuro is not a brand only for those with trust funds. For our club members it is not about the money, it is about the aspiration of that way of life. The way of life where everyday can be a champagne for breakfast or a cocktail with sunset views kind of day.

We welcome everyone to join our community of life enthusiasts, no matter if your wallet calls for a sparkling wine or a Dom Perignon. As long as you like house music, cocktails and exclusivity we will get along.

The Merch

Exclusive street fashion & vacation essentials.

Our shop offers exclusive merch and vacation essentials inspired by the riviera lifestyle.

Each garment is crafted with late summer nights, exclusivity and aspiration for the future in mind. Therefor, we only produce all garments sustainably and limit the quantity of each piece to 100 - 120.

The Experience

San Azuro Sunset Club

Does tasty cocktails, great music and late summer nights sound like your vibe? Our 'Sunset Club Experience'' can today be found popping up on rooftops, poolclubs & beachclubs worldwide, bringing the magic of the European Riviera to a city near you. Read more about the Sunset Club concept here.